Eddie Bauer

From brand storytelling, tri-channel concepting and social media turnaround management to senior-level copywriting, blog editorial strategy, video creative direction and branded content execution, we've played a critical copy and content role as Eddie Bauer launches back into the outdoor, active space.

Working with mega-firm Publicis, Kostrzewski crafted the product copy for the national Eddie.Set.Go ad campaign for the new active rebrand of Eddie Bauer. The campaign rolled out in August 2013 with a goal of achieving 1 billion impressions.

As the entire Bauer brand pushed into the outdoor, active realm, we were tasked with generating all series copy language for the new rebranding effort into a four-series structure including First Ascent, Travex, Sport Shop and Outdoor.