Our Story

Crucible Creative is a copywriting, voice developement, brand storytelling and creative content shop specializing in the action, snow, adventure travel and outdoor sports industries. Our extensive project history includes the highest caliber work for such culturally defining brands as Arc'teryx, Burton, Cloudveil, Contour, Eddie Bauer, Foursquare, First Ascent, Outdoor Research, Salomon, Stanley, Powder, and Nau. We are located in Seattle, an energetic nexus that blends active, creative and mountain culture against an inspiring Pacific Northwest backdrop.

By crafting a resonant voice for emergent brands, we have done much more than just deliver word counts and hit deadlines. We have cultivated long-term partnerships with each of our clients by profiling their distinctive brand identities and letting our words and work honestly communicate their character. Our work with athlete-driven branded content has resulted in sucessfull storytelling elements from social media turnarounds and blog editorial management to industry-defining storytelling formats such as the Outfitter Book. Our detailed knowledge of product design and immersion in athelte- and active-sport culture has enabled us to speak directly and authenticaly to a core audience.

Through a continuum of projects—including mediums from catalogs, ecom, blog, tri-channel campaigns and social media content to ad copy, press releases, rebrands, editorial and brand books—we have articulated brand stories that ring with exactly the right vibe. We've also worked extensively on projects such as social media management, blog editorial management, expedition content planning and storytelling creative direction to broadcast consistent brand messages over multiple mediums. Our creative services include brand storytelling, creative project direction, voice development, social media campaigns, athlete coverage and content program management. If your brand is interested in the focused work we do, please contact us via email to start the dialogue.