Our Story

Crucible Creative is a copywriting, voice developement, brand storytelling and creative content shop specializing in the action, snow, adventure travel and outdoor sports industries. Our extensive project history includes the highest caliber work for such culturally defining brands as Arc'teryx, Burton, Cloudveil, Contour, Eddie Bauer, Foursquare, First Ascent, Outdoor Research, Salomon, Stanley, Powder, and Nau. We are located in Seattle, an energetic nexus that blends active, creative and mountain culture against an inspiring Pacific Northwest backdrop.

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Our New Work

Eddie Bauer

Working with mega-firm Publicis, Kostrzewski crafted the product copy for the national Eddie.Set.Go ad campaign for the new active, outdoor series-based rebrand of Eddie Bauer.

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Our shop crafted technical product copy, naming, product descriptions and company intros for both the hardgoods and softgoods books as well as Jake's company intro for the annual Bible of Burton.

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Powder Magazine

On assignment with Grant Gunderson, KC Deane and Michelle Parker in Argentina, longtime Powder feature contributor Dan Kostrzewski journeys to Bariloche to craft a historical feature deep in Patagonia.

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