Burton is the undisputed leader when it comes to snowboarding and for the past three years Crucible Creative has been contracted by the most credible brand in the industry to tackle a variety of projects that ranged from product naming and creative brainstorming to generating copy for tradeshow booths, dealer catalogs, direct-sales descriptions and national ads for the AK sub-brand. In 2011 we penned all of the team rider Bios for Burton, from Terje Haakonsen and Shaun White to Kelly Clark and Hannah Teter. In 2012 we expanded our bio work into the Legends category, summing up the careers of athletes from Dave Downing to Craig Kelly as well as creating the bio and public relations copy for the highly anticipated signing of superpro John Jackson.

Read John Jackson's new bio here.