Eddie Bauer
From brand storytelling, tri-channel concepting and social media turnaround management to senior-level copywriting, blog editorial strategy, video creative direction and branded content execution, we've played a critical copy and content role as Eddie Bauer launches back into the outdoor, active space.
 Working with fabric vendors Cocona, Cordura and Primaloft, we collaborated on a co-op marketing initiative then developed the langauge to generate branded campaigns emphasizing the fabric technologies. EB Fabric review - (PDF 1.71MB)
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 Everest Campaign Materials - (PDF 28MB)
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 Everest Campaign Summer Outfitter 2013 Book - (PDF 35.72MB)
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