First Ascent Social Media Goes Big

Following on the sucess of the First Ascent/Eddie Bauer Outfitter books, shop founder Dan Kostrzewski spearheaded a social media content strategy that resulted in exponential growth in impressions and engagement during an eight-month period. His editorial work also elevated the storytelling strategy of the Born Out There blog through a new grassroots execution of athlete content starting in January of 2012.

Link to First Ascent Facebook:

Link to the Born Out There Blog: