Everest Content Campaign Hits One Million Reach
The Kostrzewski-driven content and social media campaign—in celebration of the 50th anniversary of the Eddie Bauer-sponsored first American ascent of Mt. Everest—hits one million for total reach in the social media channels. The entire campaign, including the microsite, Summer Outfitter Book, blog features, national ad and Vimeo content, all written or shaped by the Crucible Creative founder expands the reach to even greater heights.