Eddie Bauer

From brand storytelling, tri-channel concepting and social media turnaround management to senior-level copywriting, blog editorial strategy, video creative direction and branded content execution, we've played a critical copy and content role as Eddie Bauer launches back into the outdoor, active space.

Tasked with generating excitement for our outerwear tri-channel campaign, we collaborated with the assigned Art Director to concept, pitch and execute a technical campaign that elevated our layering message in print, store and ecom.