Eddie Bauer

From brand storytelling, tri-channel concepting and social media turnaround management to senior-level copywriting, blog editorial strategy, video creative direction and branded content execution, we've played a critical copy and content role as Eddie Bauer launches back into the outdoor, active space.

Working with fabric vendors Cocona, Cordura and Primaloft, we collaborated on a co-op marketing initiative then developed the langauge to generate branded campaigns emphasizing the fabric technologies.