One of the two primary producers of first-person video technology, Contour exists at the forefront of the revolution in self-created action-sport video. Crucible Creative worked wtih Contour to develop a new, consistent on-brand language for their new international packaging in 2011 for their Pro, Plus and GPS cameras as well as for their accessory packs. The specifics of the project allowed for a clear communication of the feature-benefits of a highly technical product to a core action-sports demographic in a current, brand-right voice.
Our shop continued forward extending the same voice and language forward into the redesign of their new website, creating highly feature-driven product copy for a core demographic that emphasized the technology and credibility of their brand.
View the web project here: