After resussitating and editing the First Ascent blog for one year, shop founder Dan Kostrzewski was tasked with driving the content elements the new Eddie Bauer Live Your Adventure Blog to its successful 2013 launch. Working to concept, source, assign, edit, plan, publish and broadcast all of LYA's athelte, expedition, brand and gear content through multiple social media channels, Kostrzewski drove the Live Your Adventure blog to readership, brand and SEO prominence in nine short months.
blog.eddiebauer.com
